Surrey Docks Farm
Logo, Website Design
I stumbled across a local city farm near me in south east London with some pretty spectacular views over Canary Wharf. Quite a weird juxtaposition of goats and skyscrapers. Their branding was super dry, which is not what a quirky, welcoming city farm should be. So, after my visit, I had a crack at better communicating the atmosphere and ethos of the farm in this new logo.
With the website I found it incredibly complicated to use, so my main objectives were to make the navigation more clear and take advantage of the great visuals on offer. I categorised the numerous pages by 3 distinct sections: 'Learn', 'Volunteer' and 'Donate'. By directing users towards these pages, it increases the chance they might contribute something towards the organisation. I also made sure photos of this extraordinary place were displayed front and center.