Charlie Lewis
Charlie Lewis
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Clothes With Logos

Poster series

 
 

CLOTHES WITH LOGOS

Poster series

These posters quote lyrics to poke fun at the overt materialism in American hip-hop music, contrasting it with the UK scene's rejection of this glitz and glamour.

I went for a layout that felt slightly like a text conversation, emphasising the rap-battle feel of the concept. With the typography I wanted the initial braggy lines to be big and flamboyant, whilst the response is basic, bold and powerful. This makes it feel like they're being shot down and embarassed with a simple, calm response.