Logo, Website, Icons
The logo for this outdoor music festival is loosely reminiscent of 1970s psychedelic music posters with its waving warping 'E', but with a clean modern aesthetic. I built on this look with the digital waves used in the animation here, giving them a little movement to emphasise the smooth curves. These waves also became part of the alternate logo below.
The brief called for some icons that could be used at any size to signify the 4 main aspects of the festival. Rather than create direct representations of the words, I went abstract. This makes them seem more like big bold art pieces when the scale is increased, for example on signage at the festival.
With the site, I structured it like a news source. Throughout the year, as more information becomes available about the event, the site can be consistently updated with new information via blog posts. Also featuring practical information about the festival, a list of the confirmed artists to appear, and a photo database of previous years (with the ability to filter photos by image content).